Lines&Moodswings
Visual Design & Illustration
Summary
Lines&Moodswings was my personal Visual Communications Brand.
I came up with this brand identity while I was finishing up my BFA at Cornish College of the Arts in 2005. The "Lines" part of things came from my propensity for frenetic and indiscriminate reliance on line work, and the "Moodswings" part came from my unfortunate anti-social predisposition. As I've outgrown those limitations, the identity has also evolved to remain as fair a representation of my creative process today: furiously sketch while you furiously think towards the solution. This is the gist of my vision as a visual communicator.
This body of work spans between 2005-2015.
Between 2005-2010 I co-founded several projects with a handful of like-minded folks, and we focused on sustainability and intelligent consumerism- notable among these is GoodSociety, an eco-friendly and responsibly-made fashion brand that partnered closely with the likes of Urban Outfitters; as well as JesusBranded, a faith-centric t-shirt project that collaborated with award-winning musical artist and global non-profits like International Justice Mission.
In 2011, I briefly lent a hand to local startup Curious Office, helping launch a micro-blogging service called Zapd. Its subsequent press attention resulted in VC funding from the esteemed Madrona Ventures.
Between 2012-2015 I acted as a Producer for Consumer Media Network, a content strategy and search marketing Firm in Seattle's Eastlake neighborhood. Having developed a deep understanding of what makes messages spread online, I'm fortunate to have led teams whose work has been referenced by NPR's This American Life, FastCo Design, The New Yorker, and other notable digital content publishers.
I've also had the privilege of academic experience the last few years: In the Fall of 2015 I taught an introduction to Adobe Illustrator at Seattle University, and in the Fall of 2014 I co-taught Liquid Page, an Inter-Arts class that focused on bridging digital image-making with analog printing methods at my alma mater Cornish College of the Arts.
Visual Design & Illustration Work Samples
Hello, I’m Sam and I’ve lived in Seattle for the past 31 years. I’m what I consider a Creative Synthesist - Strategist, Thinker, Leader, Maker, and Doer - seasoned with 19+ years of start-up experience, from high fashion ($300 gold-threaded Japanese Supima denim, anyone?) to photo-blogging mobile apps (we *could have been* Instagram, am I right?), from early online viral marketing (when being constantly on Digg’s front page was... cool?) to the online reviews space (before AI killed the SEO star).
I also extend my creative pursuits to low-fidelity line portrait drawings on Instagram (@lofidelityline).
Outside of work, I am an expert at support-binge-watching shows my wife is into (Bridgerton), creating unnecessary spreadsheets for everything (who doesn’t spreadsheet travel packing lists), and playing the slowest games of chase with my Swiss Shepherd, Beemo.
Let’s connect and do great work together: sdfranada@gmail.com.