SAMUEL FRANADA

Creative Producer

Design Ops | Collaborative Strategy | Creative Empowerment

Creative Producer with Big-Picture Thinking and Detail-Oriented Delivery. 20+ years of experience leading high-impact campaigns and digital content across tech (SaaS, e-commerce), digital marketing, and startup ecosystems. Proven track record of managing globally distributed creative teams, aligning storytelling with business goals, and delivering production pipelines that drive measurable growth. Adept at working cross-functionally across design, marketing, and product to produce resonant assets and experiences. Experienced in shipping digital campaigns, CRO initiatives, and multimedia storytelling.

Core Values & Mission:

Provide Opportunity & Platforms

I strive to build supportive environments where emerging voices receive the practical resources, genuine mentorship, and meaningful exposure they need to grow and contribute to our shared success.

Champion & Spotlight Talent

I’m committed to serving my team by recognizing each individual’s unique strengths, celebrating their contributions, and encouraging a culture where every creative voice is valued and uplifted.

Nurture & Evolve Creativity

I focus on fostering collaborative spaces that promote continuous learning and improvement, where we lead by example and support one another to transform ideas into impactful solutions.

Mar 2020 - Apr 2025

Founding Creative Producer

Semiologie, Independent Digital Design Studio

Team:

Pat Berganio, Product Designer
Ysa Calinawan, Creative Designer

🌎 Built and led a globally distributed design team, implementing scalable workflows and one-on-one mentorship to maintain high-caliber output at a 70% cost reduction.

💰 Player-coached creative production strategy for a SaaS platform through $50M+ acquisition, managing stakeholder reviews, asset readiness, and brand cohesion.

📈 Developed a client’s revenue growth roadmap, optimizing global click-through rate (CTR) strategies to increase monthly revenue from $70K to $90K+ via performance-based creative iterations.