Creative Producer | Collaborative Strategy | Operational Clarity | Scalable Execution

Creative Producer with Big-Picture Thinking and Detail-Oriented Delivery. 20+ years of experience leading high-impact campaigns and digital content across tech (SaaS, e-commerce), digital marketing, and startup ecosystems. Proven track record of managing globally distributed creative teams, aligning storytelling with business goals, and delivering production pipelines that drive measurable growth. Adept at working cross-functionally across design, marketing, and product to produce resonant assets and experiences. Experienced in shipping digital campaigns, brand activations, CRO initiatives, and multimedia storytelling.

Mar 2020 - Present

Founding Creative Producer

Semiologie, Independent Digital Design Studio

Team:

Pat Berganio, Product Designer
Ysa Calinawan, Creative Designer

🌎 Built and led a globally distributed design team, implementing scalable workflows and one-on-one mentorship to maintain high-caliber output at a 70% cost reduction.

💰 Player-coached creative production strategy for a SaaS platform through $50M+ acquisition, managing stakeholder reviews, asset readiness, and brand cohesion.

📈 Developed a client’s revenue growth roadmap, optimizing global click-through rate (CTR) strategies to increase monthly revenue from $70K to $90K+ via performance-based creative iterations.